A number of companies use blogs extensively to promote their brand and drive traffic to their sites. Mention on certain popular blogs such as Tech Crunch, Perez Hilton and TMZ can drive extremely high levels of traffic, and gain recognition for the brand mentioned.
Corporate web logs offer companies the opportunity to interact with customers by creating and maintaining a high quality communications channel. Blog marketing can also be used to monitor brand noise and ensure sanctity of the brand and product message at all times.
We devise effective blog marketing strategies that leverage our clients’ products and brands. The objective of the service is usually to create brand recognition, reach a wider audience and attract visitors seeking the products / services you sell and then direct them to your site.
Our blog marketing services are threefold:
Blog Optimisation & Set up
Setting up a new blog is relatively easy with a wide range of open-source platforms available for webmasters to choose from. The tricky part is monetising it and maximising the impact on the search engine results.
We provide consultation to ensure that your development and marketing teams build a search friendly blog using all the benefits of hosting a blog and avoiding any pitfalls.
More about our blog optimisation service
Blog Promotion
Our blog promotion services include submission to all the leading blog search engines and directories, publicising it on third-party blogs and marketing via social networks. And it doesn’t just end there… we also help our clients increase traffic and subscriptions to their blogs by devising a robust blog marketing strategy and helping them implement it.
Blogger Training
The social Internet can be a daunting place for many organisations. Brands can be built and destroyed just as easily on the blogosphere.
We provide training to enable continued production of blog entries and promotion of the blog online. The training we provide covers blog authoring and marketing. Personnel who should attend this course include blog authors, online marketers and copywriters. This training would also be useful for public relations personnel and news editors.
Interested? Call us on 0800 019 6813
Benefits of Blog Marketing
- Reach a wider audience
- Interact with potential and current customers
- Build a reputation as an authority on the industry
- Obtain one-way inbound links
- Create fresh, relevant content
- Target long-tail keywords for SEO
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